Create a truly customer-centric e-commerce experience.
Welcome to my site. My name is Ger van den Buijs author, speaker and solution designer. It’s my conviction that human capabilities will become the most dominant marketing instrument in e-commerce.
Learn how to turn the information-overload of customers into an opportunity. And learn how to create a truly differentiated customer experience, by filling in the two main crisis in customer emotions: lack of attention and lack of trust.
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