What is the function of social media from the perspective of a customer?  That perspective intrigues me.

Companies nowadays dominate the social media. There has been a lot of research and strategy development on Social Media Marketing. But we know that customers more and more ignore or even block ads. So these ads and blogs don’t seem very helpful.

The question is “what social interaction can be helpful to customers during their purchasing process.”

Thanks for sharing your opinion.

Regards,

Ger van den Buijs