by Ger van den Buijs, {grow} Community member
Most articles present Customer Journey as a given fact. They presume customers are happy with their purchasing journey. I doubt that. I think there is a lot to gain for customers. I think that the overload of information has made shopping complex and a solution is needed.
Why just understand the customer journey? Aim to optimize it.
I will outline my analysis in 5 views, each with a detailed explanation. The graphics presented in this article build up to new understanding of the customer journey, what I like to call “Customer Flow.”
- Hygiene view
- Customer view
- Market view
- Customer flow view
- Purchasing Detour view
To read the full article, please follow this link {Grow} Businessesgrow.com where it was originally published.
Ger van den Buijs 