Book reviews

On this page I share the reviews that have been published about “Forget reach, Start selling – What e-commerce should learn from retail.”

Darren Ingram
Darren Ingram – 27 sep 2017
This is an interesting book that, with a casual glance, could be overlooked as being ‘yet another ecommerce-type book’, yet ignore it at your own risk. In one way, it is a difficult book to describe, mixing current advice, theory, real-world examples and practical pessimism together. Would it be unfair to suggest that it could be a good ‘kick up the backside’ or refreshing ‘slap in the face’ for those who are, or who should be, involved with sales and business-at-large
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