Today, customers trust peer customers more than your company. How can you involve peer interaction into the shopping process?
5 Key Customer expectations
The social-media-era-customer expects a personal, transparent, immediate, connected experience, full with cross-customer interaction.
Multiple marketing instruments can be automated. But be careful to build enough human to human connection. “Automate as much as possible, but not more that that. “
Activity attracts attention
Webshops are quiet places. No other customers, no activity. In real life most people feel attracted to a lively atmosphere. What could this mean to e-commerce?
Persuasion is an art. A lot of research is done things that will persuade a person to act or to act differently. I will share some great persuasion tips that can be used in e-commerce.
Obstacles are a natural element in a purchase. The last obstacle requires your special attention. This article describes how you can use this in e-commerce.
Price is unequal to value
Research shows that 84% of consumers start their online shopping with an open mind, browsing for ideas. Learn how to stand out from the competition in this initial phase.
Educate your customers
Education is a great way to deliver value during the orientation phase. But it is also a great way to keep existing customers engaged.
Social media engagement
What is the value of social media to a customer that is doubting what product to choose? Then, once this customer moves to your site, you would want to enhance the communication. Learn what this could mean to your shop.
The marketing vulcano
We are in an era where the effect of marketing is very hard to predict. Things that used to work no longer do. Understand what is happening.